Recently, I posted an article about the good, the bad, and the ugly aspects of being an Executive Assistant (EA). One point that resonated deeply with me—and many others who reached out afterward—was the perception of being "just an assistant." This misconception can be incredibly frustrating for seasoned professionals who know how much they contribute to a company's success. Despite our pivotal role in supporting executives and ensuring the smooth functioning of an organization, our job title often limits how we are perceived.
I’ve experienced this personally and seen countless discussions on various platforms. Many EAs, especially those with years of experience, feel undervalued and underestimated. So, how do we overcome this stereotype? And, more importantly, how do we stop taking it personally?
The Perception Problem: "Just an Assistant"
Many people outside the role view executive assistants as simple task-doers or administrative support, failing to recognize the breadth and depth of skills required to succeed. This misperception is mainly due to the traditional understanding of an assistant’s role.
In reality, seasoned EAs touch every aspect of the business, often more so than people in other specialized roles. They have a bird' s-eye view of the company's operations, understand how different departments work together, and have intimate knowledge of high-level strategic planning. They often provide critical support for decision-making, problem-solving, and crisis management. Yet, despite their immense contribution, their expertise is usually overlooked in favor of input from individuals with "bigger" titles.
This lack of recognition isn’t just frustrating—it’s a missed opportunity for companies. When a seasoned EA’s expertise is ignored, organizations lose valuable insights and solutions from someone who understands how the business functions.
Why Does This Perception Persist?
There are several reasons why the "just an assistant" perception persists, even in today's fast-paced, complex work environments:
Job Titles Create Bias: Unfortunately, job titles can create unconscious biases about an individual's capabilities. The word "assistant" may conjure up the outdated notion of someone who manages calendars and handles basic clerical tasks rather than someone who manages complex workflows and relationships.
Behind-the-Scenes Work: Executive assistants often operate in the background, ensuring things run smoothly. Because much of their work happens out of the spotlight, it can be easy for others to overlook the importance of their role.
Lack of Understanding: Many people, including colleagues and executives, may not fully understand the daily range of tasks and responsibilities EAs handle. As a result, they may not appreciate the skill set required for the role.
Hierarchy and Power Dynamics: In some corporate cultures, there’s a focus on hierarchical structures where titles dictate whose opinions are most valued. EAs, who typically report directly to high-level executives, can be stuck in a power dynamic where individuals with more prestigious job titles drown out their voices.
How to Overcome the "Just an Assistant" Stereotype
Changing this perception isn’t easy, but it’s possible. Here are a few strategies EAs can employ to demonstrate their value and break through the stereotype:
1. Proactively Communicate Your Expertise
If you wait for others to notice your skills and expertise, you might be waiting a long time. Instead, proactively communicate the value you bring to the table. Share insights that demonstrate your deep understanding of the company and its operations. When appropriate, offer suggestions or solutions to the organization's challenges. The key is to speak up and show that your role goes beyond the administrative.
Examples: If you’ve been managing vendor relationships, suggest ways to streamline procurement. If you’ve seen inefficiencies in certain workflows, offer recommendations for improvements.
2. Cultivate a Strong Professional Brand
Your brand reflects how you’re perceived within the company. Position yourself as a trusted advisor, not just a task-doer. Take on projects that align with your interests and strengths and seek opportunities to expand your responsibilities. The more visible you are in the organization, the harder it will be for others to overlook your contributions.
Examples: Own a key project, volunteer for cross-departmental initiatives, or spearhead a new process that improves team efficiency.
3. Develop Relationships with Key Stakeholders
Building strong relationships with executives, colleagues, and other stakeholders can help elevate your position within the company. By establishing trust and rapport, people will see you as a valuable partner rather than "just an assistant." They’re more likely to seek your opinions and input when they understand your abilities and expertise.
Examples: Set regular meetings with department heads to understand their challenges and how you can support them. This way, you’ll be seen as a resource across the company, not just within the executive's office.
4. Own Your Title, but Redefine It
The "Executive Assistant" title is only limiting if you let it be. Use it as a platform to redefine what it means within your organization. You can transform how people view your role by going above and beyond your job description.
Examples: Present yourself as a business partner integral to the executive's and the company's success. Highlight your involvement in high-level tasks like strategy meetings, budget planning, and decision-making processes.
5. Leverage Continuous Learning and Certifications
The more you invest in your development, the more you demonstrate your value to the organization. Take advantage of opportunities for continuous learning, such as leadership courses, project management certifications, or industry-specific training. These credentials enhance your skill set and show you are committed to growing professionally.
Examples: To bring an even higher level of expertise to your role, pursue certifications in project management (PMP), Six Sigma, or digital tools like Microsoft Power BI.
How to Avoid Taking It Personally
Dealing with the "just an assistant" mentality can be disheartening, but it’s important to remember that perception isn’t reality. The value you bring to the table is real, and while it may take time for others to see it, your work matters. Here’s how to avoid letting it get to you:
Recognize Your Own Value: Understand that others' perceptions don’t define your worth. Keep track of your accomplishments, both big and small, and remind yourself of how much you contribute to the company's success.
Don’t Internalize Bias: People’s biases often reflect their lack of understanding, not their abilities. Instead of taking it personally, see it as an opportunity to educate them on what you do and how much you contribute.
Build a Support Network: Find a community of other EAs who can relate to your experiences. By sharing stories, strategies, and advice, you can gain support and encouragement to keep pushing forward.
Many EAs are perceived as " just assistants," but this perception does not have to define them. By proactively communicating their value, building relationships, and owning their expertise, they can break through this stereotype and redefine what it means to be an Executive Assistant.
Ultimately, changing how people perceive you begins with changing how you see yourself. Embrace your influence and impact on the business and continue to push for the recognition and respect you deserve. Your title may say “assistant,” but your contributions say much more.
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